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About us

We know the standards. And the reality in which they have to be implemented.

Since 2007, brands & values has supported companies on environmental and sustainability topics. Our professional roots in life cycle assessment go back even further. Today we combine long-standing LCA and strategy expertise with environmental product data, digital implementation and our own software development.

Management

Technical depth meets strategic implementation.

Tobias Brinkmann, Managing Director brands & values
Tobias Brinkmann · Diploma in environmental engineering

25+ years of LCA expertise

—LCA / life cycle assessment—EPD—PCF—Environmental product data—Methodological questions
Focus: technical depth, data quality and methodological precision.
Karsten Muuß, Managing Director brands & values
Karsten Muuß · M.Sc. Economics

Strategy, markets and projects since 2007

—Strategy and project development—Corporate sustainability—Market and requirements analysis—Complex client projects—Implementing technical requirements in an economically sensible way
Focus: strategic classification, economic viability and pragmatic implementation.

Precision in methodology. Pragmatism in implementation.

Technical accuracy and methodological rigour meet strategic classification and pragmatic implementation. The result: solutions that are robust without losing sight of the practical reality within the company.

We like precision. But not complexity for its own sake.
How we work

Our way of working

Technically robustMethodology and data must be right.
Appropriate rather than maximalNot every task needs the most complex solution.
Practice-orientedSolutions must work with existing data, systems and responsibilities.
Thinking aheadWhere processes recur, we examine reuse, data models and digital support.
The team of brands & values GmbH
Team

One team for data, methodology and implementation.

Our projects combine LCA expertise, data work, sustainability management and digital implementation. Depending on the task, different professional perspectives work together.

Development

From life cycle assessment and strategy to environmental product data and digital implementation.

25+ yearsLCA expertise in the teamMany years of professional experience in life cycle assessment and methodology.
Since 2007brands & valuesOur beginnings in brand and strategy consulting
TodayCore servicesSustainability consulting, product data & software
Digital implementation and researchEPD Suite and KEDRAThe EPD Suite as an existing, client-specifically configured software solution and KEDRA as an ongoing R&D project.KEDRA = ongoing R&D project
25+years of LCA expertise
2,000+life cycle assessments
300+EPDs prepared
30+strategy processes
Corporate practice

Not just methodologically correct, but implementable in the company.

Our experience comes from many years of working with companies of different industries, sizes and levels of maturity. That is why we also know the practical reality.

Incomplete and distributed dataHistorically grown systemsDifferent responsibilities in production, purchasing, sustainability, IT and sales.Limited time and budgetsCustomer, audit and verification requirements

Our solutions must be technically robust, pragmatic and economically appropriate – and fit into existing business processes.

Industries

Experience from different corporate realities.

A selection of the industries our clients operate in:

Industry · construction · retail · energy · food · mobility

  • ALDI SÜD
  • BayernLB
  • BRITA
  • Jungheinrich
  • PARADOR
  • EAM
Client statement
“With their life cycle assessment expertise, the climate and resource protection experts at brands & values help us identify potential for the ecological optimisation of our products and strengthen our competitive position in the green building market by preparing Environmental Product Declarations (EPDs).”
Andreas MargrewitzManaging Director, CUBUTEX GmbH · translated from German
Research & development

LCA data and digitalisation

Working with LCA data, data structures and digitalisation has long been part of our professional development.

Research for the BBSRLife cycle assessment infrastructureFor the German Federal Institute for Research on Building, Urban Affairs and Spatial Development (BBSR), we examined and evaluated the life cycle assessment infrastructure of the Assessment System for Sustainable Building (BNB). Based on literature analyses, user surveys, expert interviews and workshops, we developed recommendations for the further development of building LCA – particularly in the context of ÖKOBAUDAT and eLCA.
R&D projectKEDRAKEDRA is a research and development project to advance the technological basis of existing software solutions. It focuses on methods for structuring and evaluating product and process data more efficiently.
Contact

Let’s talk about your project.

Tobias Brinkmann, Managing Director brands & values
Tobias BrinkmannEPD · LCA · PCF · product dataSend email
Karsten Muuß, Managing Director brands & values
Karsten MuußStrategy · corporate sustainability · project developmentSend email
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