Sustainability Strategy

The challenge

In most companies there are already a lot of sustainability-oriented activities and initiatives in place. But dealing strategically with sustainability is necessary for your company if:

  • requests related to sustainability from different stakeholder groups (customers, suppliers. partners, press/public) increase

  • sustainability issues in the value chain have increasing relevance for the business

  • a clear superordinate goal and the integration of sustainability into the company´s strategy is wanted

  • the priority of the issue is not clearly defined within the competitive and market context

  • you did not publish a sustainability report yet

Benefits of having a sustainability strategy

Having a sound sustainability strategy

  • creates clarity regarding the role and priority of sustainability within the company

  • increases competitiveness due to higher reputation and lower expenses

  • makes it possible to publish sustainability reports (e.g. GRI) and to be able to meet the professional reporting standards

  • you can keep the different stakeholder groups reliably informed

Our support in developing your sustainability strategy

Our know-how established in numerous strategy projects, using qualified resources and our proven method enables us to support you during the complete process of developing your strategy:

  • Implementation of a sound strategic orientation taking an objective perspective. This includes materiality analyses and benchmarking

  • Development of a differentiated sustainability vision and -positioning

  • Determination of key topics, goals, key performance indicators and measures

  • Development of an operative implementation plan

  • Definition of requirements in regards to corporate governance and policies

  • Determinining the financial contribution of the sustainability strategy on the success of the company (business case)

 

 

CONTACT PERSON

 

Karsten Muuß

 

Senior Consultant and Head of the Sustainability Strategy Department

Vagtstr. 48 | 28203 Bremen

Tel.: +49 421 696867 - 15

Fax: +49 421 696867 - 16

karsten.muuss@brandsandvalues.com

 

www.brandsandvalues.com