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Sustainability Strategy

The challenge

In most companies there are already a lot of sustainability-oriented activities and initiatives in place. But dealing strategically with sustainability is necessary for your company if:

  • requests related to sustainability from different stakeholder groups (customers, suppliers. partners, press/public) increase

  • sustainability issues in the value chain have increasing relevance for the business

  • a clear superordinate goal and the integration of sustainability into the company´s strategy is wanted

  • the priority of the issue is not clearly defined within the competitive and market context

  • you did not publish a sustainability report yet

Benefits of having a sustainability strategy

Having a sound sustainability strategy

  • creates clarity regarding the role and priority of sustainability within the company

  • increases competitiveness due to higher reputation and lower expenses

  • makes it possible to publish sustainability reports (e.g. GRI) and to be able to meet the professional reporting standards

  • you can keep the different stakeholder groups reliably informed

Our support in developing your sustainability strategy

Our know-how established in numerous strategy projects, using qualified resources and our proven method enables us to support you during the complete process of developing your strategy:

  • Implementation of a sound strategic orientation taking an objective perspective. This includes materiality analyses and benchmarking

  • Development of a differentiated sustainability vision and -positioning

  • Determination of key topics, goals, key performance indicators and measures

  • Development of an operative implementation plan

  • Definition of requirements in regards to corporate governance and policies

  • Determinining the financial contribution of the sustainability strategy on the success of the company (business case)





Karsten Muuß


Senior Consultant and Head of the Sustainability Strategy Department

Altenwall 14 | 28195 Bremen

Tel.: +49 421 709084 - 33

Fax: +49 421 709084 - 35

brands & values GmbH - sustainabilty consultants
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