Social responsibility and sustainability offer potential chances for the differentiation and reputation improvement of company and product brands. Questions which brand managers ask in this context:

Which role can sustainability aspects play for the brand strategy?
Which consequences do sustainability aspects have for brand trust, brand preference, purchase decisions and brand value? For the company´s reputation?
Which consequences can the defined role of sustainability have for brand and product communication?
How can we use concrete sustainability attributes to increase sales? For instance: We have an EPD (environmental product declaration) - how can this help to improve our competitive position and support our sales?

Benefits

Clarity about the relationship between brand and sustainability contributes to:

realistically estimating the potential which sustainability has for the differentiation and profiling of product and company brands
fully tap the potential which sustainability offers for your brand
to improve the "Return on Investment“ of investments made in sustainability by unlocking synergies between sustainable activities of companies and the effective brand and company communication

Our services

As experts for sustainability on the one hand, and for brands and communication on the other we support you:

to define the specific role of sustainability for your company or product brand by using our "brand spirit" process
to measure the impact of sustainability aspects on brand trust, brand differentiation and brand preference (based on our "ethical brand monitor" brand model)
to develop concepts for an effective integration of sustainability in your brand and communication strategy
to work out approaches and concepts for an "activation" of sustainability in the context of your brand, marketing and company communication