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Karsten Muuß

Managing Director


Altenwall 14 | 28195 Bremen

Tel.: +49 421 709084 - 33

Fax: +49 421 709084 - 35

Cell phone: +49 160 970 709 63


The challenge

Managing and communicating sustainability means to consider the needs and expectations of different stakeholders. You are confronted with:

  • information requests of investors, journalists, non-governmental organisations and academic institutions

  • consumer requirements

  • questions and needs of employees

  • exchange with suppliers and upstream suppliers in your supply chain

  • the expectations and wishes of the local and regional public

Benefits of stakeholder management

By having a clearly structured stakeholder management which meets for instance the AA 1000 stakeholder engagement standard:

  • you determine the stakeholder groups which are relevant for you

  • you define clear priorities, roles and responsibilities in relation to the different stakeholder groups

  • the key messages for your relevant stakeholders are set

  • your company is empowered for dialogue and is able to use the benefits of good stakeholder relationships

Our service in relation to stakeholder management

Our sustainability and communication experts are experienced in stakeholder dialogue and support you and your team to

  • implement the process in accordance with the AA 1000-SES-approach

  • carry out a suitable stakeholder mapping for your company

  • carry out structured stakeholder interviews

  • prepare and carry out internal stakeholder surveys

  • build up and manage stakeholder platforms

brands & values GmbH - sustainabilty consultants
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