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The challenge

You have positioned your company strategically in the field of sustainability. The challenge you are facing now is to implement the topic:

  • Integration of sustainability within the organization and it´s core processes did not happen yet

  • The management  does not have a sufficient overview of the operative sustainability performance within the company, the different business units or functions

  • The topic is not clearly understood internally and the specific relationship with your day-to-day operations is vague

  • There is transparency in regards to the costs but not in regards to the performance

Benefits of operationalizing your sustainability strategy

Operationalizing your sustainability strategy tailored to your needs and specific requirements:

  • creates transparency about sustainability activities and measures for all relevant internal stakeholders

  • makes sustainability in your company controllable

  • forms the basis for sustainability controlling which meets similar quality standards like your financial controlling

  • strengthens motivation for sustainability because employees realize how they can influence the sustainability performance of their company


Our support in operationalizing your sustainability strategy

Our experienced experts develop, together with you, based on your strategic and operative targets:

  • Goals and programmes of measures for sustainability

  • Performance indicators (KPIs) for all relevant sustainability fields and activities

  • Performance indicators (KPIs), which correspond with commmon reporting systems (GRI, CDP)

  • Suitable templates and collection, controlling and reporting tools, e.g. in Microsoft Excel

  • Development of comprehensive sustainability controlling and interlinking with your existing business controlling

  • if useful, the process for the selection and implementation of specific software for your sustainability controlling












Karsten Muuß


Senior Consultant  and Head of the Sustainability Strategy Department

Vagtstr. 48 | 28203 Bremen

Tel.: +49 40 659 14 658

Fax: +49 421 460 460 - 09




Karsten Muuß


Senior Consultant  and Head of the Sustainability Strategy Department

Altenwall 14 | 28195 Bremen

Tel.: +49 421 709084 - 33

Fax: +49 421 709084 - 35

brands & values GmbH - sustainabilty consultants
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