
CONTACT PERSON
Karsten Muuß
Senior Consultant and Head of the Sustainability Strategy Department
​
Altenwall 14 | 28195 Bremen
Tel.: +49 421 709084 - 33
Fax: +49 421 709084 - 35
karsten.muuss@brandsandvalues.com
MATERIALITY ANALYSIS
The challenge
After the first experiences with sustainability plenty of companies realize that:
-
the needs and requirements of important stakeholders are not clear
-
reporting according to recognised sustainability reporting standards set up by the GRI (Global Reporting Initiative) is expected by stakeholders; therefore, a materiality analysis is required
-
internal and external priorities in regards to sustainability are not clearly defined
-
you require objective results which should not be influenced by an internal company perspective
Benefits of conducting a materiality analysis
Conducting a materiality analysis:
-
creates clarity about the priorities in regards to sustainability which makes it an essential element of a substantiated sustainability strategy
-
helps stakeholders to recognize where to set their sustainability priorities
-
strengthens credibility and reputation of your company because it shows that your company deals with sustainability substantially
-
Sets the basis for creating goals, measures and key performance indicators
​
Our services in creating a materiality analysis
Our team of sustainability experts:
-
supports you using an internationally accepted process for managing your stakeholder groups (AA 1000 SES)
-
working together with you to create a realistic stakeholder mapping
-
develops the conceptual basis for either qualitative or quantitative internal and external stakeholder surveys
-
either supports you to conduct internal and external stakeholder interviews or carries them out
-
creates online survey tools to carry out internal and external interviews
-
evaluates the survey results using their own tools and creates a materiality matrix