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Karsten Muuß


Senior Consultant  and Head of the Sustainability Strategy Department

Altenwall 14 | 28195 Bremen

Tel.: +49 421 709084 - 33

Fax: +49 421 709084 - 35


The challenge

After the first experiences with sustainability plenty of companies realize that:

  • the needs and requirements of important stakeholders are not clear

  • reporting according to recognised sustainability reporting standards set up by the GRI (Global Reporting Initiative) is expected by stakeholders; therefore, a materiality analysis is required

  • internal and external priorities in regards to sustainability are not clearly defined

  • you require objective results which should not be influenced by an internal company perspective


Benefits of conducting a materiality analysis

Conducting a materiality analysis:

  • creates clarity about the priorities in regards to sustainability which makes it an essential element of a substantiated sustainability strategy

  • helps stakeholders to recognize where to set their sustainability priorities

  • strengthens credibility and reputation of your company because it shows that your company deals with sustainability substantially

  • Sets the basis for creating goals, measures and key performance indicators

Our services in creating a materiality analysis

Our team of sustainability experts:

  • supports you using an internationally accepted process for managing your stakeholder groups (AA 1000 SES)

  • working together with you to create a realistic stakeholder mapping

  • develops the conceptual basis for either qualitative or quantitative internal and external stakeholder surveys

  • either supports you to conduct internal and external stakeholder interviews or carries them out

  • creates online survey tools to carry out internal and external interviews

  • evaluates the survey results using their own tools and creates a materiality matrix








brands & values GmbH - sustainabilty consultants
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