Vagtstr. 48 | 28203 Bremen
Tel.: +49 421 696867 - 15
Fax: +49 421 696867 - 16
Cell phone: +49 160 970 709 63
Cause Related Marketing
You are looking for opportunities to link social commitment with marketing goals. These are the questions you are asking yourself:
How can we combine marketing goals and social commitment in a meaningful way without compromising our credibility?
Which models and mechanisms can we use to implement effective Cause Related Marketing programs? Are there key success factors that can help us?
How do we develop concepts that help us achieve our marketing goals?
- How can we ensure that both short-term sales targets and a positive effect on the brand (loyalty, preference, trust, differentiation) are achieved?
How can we measure the success of our Cause Related Marketing programs?
Benefits of Cause Related Marketing
Cause Related Marketing, strategically conceived and implemented excellently
have a positive influence on sales and at the same time strengthen brands
attract disproportionate attention
- have a strong positive influence on the emotional proximity of brands
be a meaningful part of an effective marketing plan
Our brand and sustainability experts will support you in this,
to conduct a comprehensive inventory of the area of tension between CSR/sustainability and your specific brand situation
to determine the expectations of relevant stakeholders with regard to the communication of sustainability and social commitment in your market and competitive environment
to develop convincing Cause Related Marketing concepts and to prepare them for the review in market research (qualitative/quantitative)
research the feasibility of the concepts and approaches, including the research of relevant partners from the non-profit sector
measure the impact of programmes
For the success factors for effective Cause Related Marketing, request our study "Good Brand" or read "The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits".