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Karsten Muuß

Managing Director


Altenwall 14 | 28195 Bremen

Tel.: +49 421 709084 - 33

Fax: +49 421 709084 - 35

Cell phone: +49 160 970 709 63

Cause Related Marketing

The challenge

You are looking for opportunities to link social commitment with marketing goals. These are the questions you are asking yourself:

  • How can we combine marketing goals and social commitment in a meaningful way without compromising our credibility?

  • Which models and mechanisms can we use to implement effective Cause Related Marketing programs? Are there key success factors that can help us?

  • How do we develop concepts that help us achieve our marketing goals?

  • How can we ensure that both short-term sales targets and a positive effect on the brand (loyalty, preference, trust, differentiation) are achieved?
  • How can we measure the success of our Cause Related Marketing programs?

Benefits of Cause Related Marketing

Cause Related Marketing, strategically conceived and implemented excellently

  • have a positive influence on sales and at the same time strengthen brands

  • attract disproportionate attention

  • have a strong positive influence on the emotional proximity of brands
  • be a meaningful part of an effective marketing plan

Our services

Our brand and sustainability experts will support you in this,

  • to conduct a comprehensive inventory of the area of tension between CSR/sustainability and your specific brand situation

  • to determine the expectations of relevant stakeholders with regard to the communication of sustainability and social commitment in your market and competitive environment

  • to develop convincing Cause Related Marketing concepts and to prepare them for the review in market research (qualitative/quantitative)

  • research the feasibility of the concepts and approaches, including the research of relevant partners from the non-profit sector

  • measure the impact of programmes

For the success factors for effective Cause Related Marketing, request our study "Good Brand" or read "The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits".

brands & values GmbH - sustainabilty consultants
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