
CONTACT PERSON
Karsten Muuß
Managing Director
Altenwall 14 | 28195 Bremen
Tel.: +49 421 709084 - 33
Fax: +49 421 709084 - 35
Cell phone: +49 160 970 709 63
karsten.muuss@brandsandvalues.com
Cause Related Marketing
The challenge
You are looking for opportunities to link social commitment with marketing goals. These are the questions you are asking yourself:
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How can we combine marketing goals and social commitment in a meaningful way without compromising our credibility?
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Which models and mechanisms can we use to implement effective Cause Related Marketing programs? Are there key success factors that can help us?
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How do we develop concepts that help us achieve our marketing goals?
- How can we ensure that both short-term sales targets and a positive effect on the brand (loyalty, preference, trust, differentiation) are achieved?
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How can we measure the success of our Cause Related Marketing programs?
Benefits of Cause Related Marketing
Cause Related Marketing, strategically conceived and implemented excellently
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have a positive influence on sales and at the same time strengthen brands
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attract disproportionate attention
- have a strong positive influence on the emotional proximity of brands
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be a meaningful part of an effective marketing plan
Our services
Our brand and sustainability experts will support you in this,
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to conduct a comprehensive inventory of the area of tension between CSR/sustainability and your specific brand situation
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to determine the expectations of relevant stakeholders with regard to the communication of sustainability and social commitment in your market and competitive environment
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to develop convincing Cause Related Marketing concepts and to prepare them for the review in market research (qualitative/quantitative)
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research the feasibility of the concepts and approaches, including the research of relevant partners from the non-profit sector
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measure the impact of programmes
For the success factors for effective Cause Related Marketing, request our study "Good Brand" or read "The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits".