you lack a clear picture of the state of your brand (especially from the perspective of your target group) and/or effectiveness of your brand and company communication
you are not satisfied with the profile of your brand
the effectiveness of your communication is not sufficient
it is not clear how competitive your brand is positioned
the environmental conditions have changed and you are not sure if the brand and communication strategy still fit the changed conditions
you want to develop a new brand which considers sustainability aspects in its core where necessary

A stringent and suitable brand and communication strategy helps your company as well as your product brand communication

to set the right priorities in marketing and communication
to communicate more focused and more effectively
to ensure that a clear brand picture, the relevant key messages and key frames stay fixed in the minds of the target group
to increase your commercial success as well as the turnover

Our experienced brand and communication experts support you with:

carrying out a comprehensive benchmarking of your brand(s), where necessary by conducting surveys and modern market research methods
involving all relevant stakeholder groups including important internal ones, within the scope of this benchmarking process
revising and further developing brand values, the company´s mission and vision from the inside out
formulating a focused and clear brand strategy
based on that we help you to derive an effective communication strategy and a communication concept which is especially tailored to the market needs
establishing a continuous brand tracking