CONTACT PERSON

Karsten Muuß

Managing Director

 

Vagtstr. 48 | 28203 Bremen

Tel.: +49 421 696867 - 15

Fax: +49 421 696867 - 16

Cell phone: +49 160 970 709 63

 

karsten.muuss@brandsandvalues.com

 

www.brandsandvalues.com

BRAND AND COMMUNICATION STRATEGY

The challenge

You want to check, revise where necessary and develop your brand and communication strategy because:

  • you lack a clear picture of the state of your brand (especially from the perspective of your target group) and/or effectiveness of your brand and company communication

  • you are not satisfied with the profile of your brand

  • the effectiveness of your communication is not sufficient

  • it is not clear how competitive your brand is positioned

  • the environmental conditions have changed and you are not sure if the brand and communication strategy still fit the changed conditions

  • you want to develop a new brand which considers sustainability aspects in its core where necessary

Your benefits of creating a brand and communication strategy

A stringent and suitable brand and communication strategy helps your company as well as your product brand communication

  • to set the right priorities in marketing and communication

  • to communicate more focused and more effectively

  • to ensure that a clear brand picture, the relevant key messages and key frames stay fixed in the minds of the target group

  • to increase your commercial success as well as the turnover

Our services

Our experienced brand and communication experts support you with:

  • carrying out a comprehensive benchmarking of your brand(s), where necessary by conducting surveys and modern market research methods

  • involving all relevant stakeholder groups including important internal ones, within the scope of this benchmarking process

  • revising and further developing brand values, the company´s mission and vision from the inside out

  • formulating a focused and clear brand strategy

  • based on that we help you to derive an effective communication strategy and a communication concept which is especially tailored to the market needs

  • establishing a continuous brand tracking